Jul 1, 2021
Pensions Marketing Campaign of the Year
The West Midlands Pension Fund has been named a winner of a prestigious Pensions Age Award for having the best "Pensions Marketing Campaign of the Year" across the whole pensions industry for 2021.
With stiff competition across the pensions industry, the Fund was short listed for two awards earlier in the year in the categories of "Pensions Administration" and "Pensions Marketing Campaign of the Year". On 15th July the Fund was delighted to hear they had won the Pensions Marketing Campaign of the Year award against 10 other pension scheme providers.
Spearheaded by the Fund's Member Services team, the submission was built on the Fund's Retirement Planning Campaign which proactively targets members on their 55th birthday. The campaign aims to offer individual support, access to webinars and to a retirement planning toolkit to encourage members to interact with their benefits early, enabling them to plan for the future.